We’ve all been there, end of quarter meeting, a flurry of numbers that are not only confusing but disappear from memory as soon as the lunch hour hits. The truth is, presenting financial information is one of the trickiest things to do successfully, and so here are our top tips to help you on your way:
If you are trying to represent figures such as growth or even loss of profits, an animated graph can be an effective way to portray this. Using animation on bar charts can also be a useful way to keep your audience engaged. Animation draws the audience’s attention to the screen and therefore the message that you’re trying to portray.
See our showreel here for a visual look at how effective animation can be.
Cut out the noise
A person can only process so much information at one time. Complex, layered information with dual meanings can be hard for an audience member to process. When creating your presentation, try to keep this in mind, separate out complex financial information onto different slides if necessary and cut out any extra noise that isn’t vital.
You aren’t presenting to the borrowers
When presenting numbers to your audience, it’s important to ensure that the audience can actually see them. This may seem obvious, but when there’s a lot of information putting a lot of information onto one slide is an easy trap to fall into as your text size will inevitably be smaller. If there’s too much information to display, either split it out to make it more understandable or distribute handouts at the end.
Making sure that your presentation is understandable to all members of your audience is key. There may be terms that your audience is not familiar with, I’ll never forget how my misunderstanding of the word EBITDA sent me into a panic in the early days of my career (turns out they weren’t announcing a robot uprising!)
Even keeping the above points in mind, we understand that it isn’t easy to portray complex information for your audience to remember and understand. That’s where we come in- we build creative and effective B2B presentations by applying Design, Logic and Science. Get in touch for some more information on +44 (0) 203 291 3897 or request your free sample here.